monica-speaking

 Spring has sprung here in NYC and that means conference season is upon us!

  • Wish you had and extra set of eyes to give you  honest feedback on your keynote?
  • Dream of sharing your message on stage but feeling tongue tied?
  • Got a launch video you keep meaning to make but you have no idea what to say?

You have a story the world needs to hear.

It’s time to make an IMPACT.

This isn’t about acting.

There is no secret formula.

You don’t have to be a “born” speaker.

All you need to create an IMPACT is passion for what you bring to the audience. As for the rest? I help you deliver that passion in a way that resonates and connects.

My gift is helping people communicate better on camera and on stage.

We’ll be a dream team, all from the comfort of your own home.

Interested?

I’m taking 1-on-1 clients in April and May.

You can read more about how it all works here:

 http://www.showandtellstories.com/impact/

Looking forward to chatting with you!

Cheers!

Monica

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How To Launch Your Story Into The World

by Monica on January 29, 2014

launch

If there is one lesson I’ve been learning lately, it’s that talking is good but action is better.

A dream is a wish your heart makes, but the boots have to do the walking if you’re going to take the money and run. (See what I just did there? Welcome to the musical mess that is my mind).

A large part of what holds me back from actually putting my ideas into practice isn’t the actual creation stage of the product or service, but the unavoidable launch that goes with announcing one’s wares to the world. This is partly because planning and executing a launch takes as much time (or more) than the actual creation, but also because it feels so… aggressive.

So when Melissa of Launch Yourself reached out about doing an interview for her podcast… I was like… uh… I’m probably the last person to dish out advice on the subject. There is a ton of information out there about the specifics of doing a launch these days, whether for a book or a podcast or a new method of something-or-other. I’m sure a lot of that advice is practical and helpful. I’m just not big on reading instruction manuals.

But I really like Melissa’s unique approach to the definition of a launch:

A launch is a specific point when you purposely decided to take action to fulfill your maximum potential in your career, business, or brand.

DingDingDing!

This, for my fellow launch-phobic-friends, is a game changer. I can 100% get behind the value of specificity, purpose, and action. Every goal and every story requires these three elements in order to begin.

A launch doesn’t have to be done the way everyone else is doing it.

In the interview (which you can listen to here) we talk about my past launches (what went well and what most definitely did not) and a few of the projects I’m working on now. Melissa asks insightful questions and offers her own honest opinions, and the conversation is as much about finding our voice as it is about sharing our message. In fact, the podcast goes deep and gets rather personal by the end. This isn’t your traditional business advice, that’s for sure!

Feel free to stop by, have a listen, and say hello.

Here’s to the ladies who launch. (Ugh. I can’t help it. There’s nothing better than musical theatre lyrics turned pun.)

flourish

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Opposites Attract

by Monica on January 21, 2014

Road

Actors have lots of tricks up their sleeves when it comes to developing characters.

One of my favorites is the concept of “playing opposites.” This stems from simply paying attention to how we behave in real life instead of portraying an idea of how we think we behave. Because in truth, we rarely behave logically.

For example, the best way to play a character who is drunk is to try to act NOT drunk. Think about the last time you had one too many and you were in public. You probably weren’t like Hey, look at me! I’m wasssted! No, you were more likely trying hard to look like you had everything under control. You don’t see yourself the way others see you.

Another example is when a scene calls for the actor to cry. In real life we rarely allow ourselves to willingly get all weepy unless we’re alone with the blanket over our heads and our favorite stuffed animal to snuggle. If we’re trying to express our feelings to another person and the emotions rush in along with a lump in our throat, we wage an internal war NOT to cry. This struggle is visible and recognizable to an audience, whether that be your former lover or a crowd of strangers peering from their seats.

Playing opposites is a powerful tool because it brings an unexpected truth the message. Audiences are made of human beings and human beings can spot truth a mile away, even if they can’t fully articulate what it is they’re seeing. Advertisers forget this. They think we’re numbers behind a screen and throw data at us, assuming it will stick. But the brands that understand human nature are the ones who will win.

Come on baby, drive my car

Most car commercials follow the same cookie cutter format: Sexy driver, winding roads, fast edits, and voice over detailing the features of the car. This held our attention in the pre-online streaming days. Now, if you want an audience to not only watch but share your commercial across the web you have to dig deeper.

So when the folks at Volvo decided to pull the breaks (ha!) the results were astounding and unexpected. By now you’ve probably seen this, but it’s worth another watch:

Notice the commercial doesn’t say anything about the features of the car. Instead of quick edits, the entire spot is filmed one continuous shot, and even more miraculously, in one take. Jean-Claude Van Damme is being depicted in an opposite way than we typically think of him.

The folks behind the campaign understood that when we get behind the wheel we want to feel in control and conveyed that in the opposite way of almost every other car commercial ever created. The result: A commercial that leaves you inspired and more importantly, makes you trust the Volvo brand.

What message are you conveying to your audience? If you feel like you’re hitting them over the head with the same old, same old, you may want to mix it up.

Perhaps instead of playing it safe, we can best express our message by playing the opposite.

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