If there is one lesson I’ve been learning lately, it’s that talking is good but action is better.
A dream is a wish your heart makes, but the boots have to do the walking if you’re going to take the money and run. (See what I just did there? Welcome to the musical mess that is my mind).
A large part of what holds me back from actually putting my ideas into practice isn’t the actual creation stage of the product or service, but the unavoidable launch that goes with announcing one’s wares to the world. This is partly because planning and executing a launch takes as much time (or more) than the actual creation, but also because it feels so… aggressive.
So when Melissa of Launch Yourself reached out about doing an interview for her podcast… I was like… uh… I’m probably the last person to dish out advice on the subject. There is a ton of information out there about the specifics of doing a launch these days, whether for a book or a podcast or a new method of something-or-other. I’m sure a lot of that advice is practical and helpful. I’m just not big on reading instruction manuals.
But I really like Melissa’s unique approach to the definition of a launch:
A launch is a specific point when you purposely decided to take action to fulfill your maximum potential in your career, business, or brand.
This, for my fellow launch-phobic-friends, is a game changer. I can 100% get behind the value of specificity, purpose, and action. Every goal and every story requires these three elements in order to begin.
A launch doesn’t have to be done the way everyone else is doing it.
In the interview (which you can listen to here) we talk about my past launches (what went well and what most definitely did not) and a few of the projects I’m working on now. Melissa asks insightful questions and offers her own honest opinions, and the conversation is as much about finding our voice as it is about sharing our message. In fact, the podcast goes deep and gets rather personal by the end. This isn’t your traditional business advice, that’s for sure!
Feel free to stop by, have a listen, and say hello.
Here’s to the ladies who launch. (Ugh. I can’t help it. There’s nothing better than musical theatre lyrics turned pun.)